Comverse, a leading supplier of software and systems enabling network-based billing and value-added messaging and content services, has announced that India s largest cellular provider, Bharti Airtel, has deployed a Comverse SMS Router network to optimise network performance, handle rapidly growing SMS text messaging traffic and enable introduction of new and advanced SMS-related services.

The Comverse SMS Router enables Bharti to significantly increase SMS capacity and improve service availability, said Shayam Mardikar, general manager VAS at Bharti Airtel BSE: BRTI.BO a leading and rapidly growing operator with more than 80 million subscribers. This innovative and pioneering solution makes more efficient use of our existing SMS infrastructure to provide a higher quality of service to our customers. Also important, it gives us ample capacity and flexibility to address future needs. In terms of features, customisation to our unique requirements, and ability to meet a challenging timeline and project scope, Comverse s solution is in a class of its own.

This successful deployment marks a significant expansion of Comverse s SMS profile in Airtel, which first installed Comverse SMSCs in 2006. In terms of capacity 19,800 service delivery attempts per second and magnitude deployed throughout India , this SMS Router network is among the world s largest ever deployed and can handle the most extreme peak demands, including 300 million SMS messages during a recent national holiday.

This very exciting and rapidly growing mobile market requires new and innovative solutions to cope with extraordinarily high volumes of SMS traffic, said Urban Gillstr m, group president, Comverse Global Sales. It is a pleasure to work together with Airtel, India s largest cellular service provider, to bring to life new concepts and solutions that improve SMS efficiency and provide infrastructure for mobile voting, push content, and other attractive new SMS services. We are confident that the SMS Router that has redefined the SMS architecture in India has a major role to play in the mobile world in general. We are proud to again prove our ability to lead this revolution with our broad range of messaging products.